What is Predictive Lead Scoring?

According to a Hubspot survey, obtaining leads and boosting revenue is the main difficulty for 65 percent of businesses. Moreover, prospecting and lead qualifying are the main challenges for salespeople, according to 34% of respondents. This is one reason why many companies have shifted to a predictive lead scoring marketing strategy. Predictive lead scoring is

How to Predict Subscription Cancellation With the Help of AI

A lost customer has a global average worth of $243. Moreover, selling to an existing client has a success rate of 60-70 percent, whereas selling to a new customer has a success rate of only 5-20 percent! While companies hope that 100% of their consumers will stay, it is unattainable due to customer churn. Customer

5 Ways AI Improve Subscription-Based Businesses

Consumers Purchasing patterns changed from ownership to usership, growing subscription business revenue by 437 percent in a decade . Businesses are changing to include usage-based product lines to shift from manufacturing to a service economy. The software as a Service (SaaS) program is an example of a structure that allows clients to self-subscribe while offering various payment

10 Ways AI-driven Lead Scoring Improves the Efficiency of Your Marketing Campaigns

Sales and marketing can suffer significantly due to poor lead prioritization, with missed sales objectives, discouraged sales teams, and destroyed teamwork. While 61% of marketing specialists rank lead generation as a primary challenge and dedicating 53% of their budget to it, poor lead quality can lead to sales burnout and high turnover, requiring further training

3 Key Areas When Considering the Trade-off Between Accuracy and Explainability. How Is It Solved?

AI has seen many industrial uses in recent years, with machine learning systems displaying superhuman capability in various activities. Machine Learning models with more significant complications have frequently been used to boost performance, generating confusion about how they work and, eventually, how they make judgments. Unlike asking people how they arrived at a choice, most